diff --git a/cmd/mesh-controller/batches_test.go b/cmd/mesh-controller/batches_test.go
index 846804ca..23557cfb 100644
--- a/cmd/mesh-controller/batches_test.go
+++ b/cmd/mesh-controller/batches_test.go
@@ -226,7 +226,7 @@ func TestTheAssemblingBatchIsShown(t *testing.T) {
 	asksWithPaths(t)
 	var said []inventory.Plan
 	was := inventory.PlanSaved
-	inventory.PlanSaved = func(p inventory.Plan) { said = append(said, p) }
+	inventory.PlanSaved = func(_ *inventory.Inventory, p inventory.Plan) { said = append(said, p) }
 	t.Cleanup(func() { inventory.PlanSaved = was })
 	now := time.Now().UTC()
 	claude := catalogueMerge("553b7191claude", "app", now.Add(-20*time.Second))
diff --git a/cmd/mesh-controller/delivery.go b/cmd/mesh-controller/delivery.go
index 23a0a629..c5f4765f 100644
--- a/cmd/mesh-controller/delivery.go
+++ b/cmd/mesh-controller/delivery.go
@@ -10,6 +10,7 @@ import (
 	"slices"
 	"sort"
 	"strings"
+	"sync"
 	"time"
 
 	"github.com/nats-io/nats.go"
@@ -1253,9 +1254,10 @@ func sayingOnTheBus(ctx context.Context, facts walkFacts, f func() error) error
 			return err
 		}
 		bus := link.OverNATS{Conn: conn, JS: js}
+		was := inventory.PlanSaved
 		checkEvents = bus
-		inventory.PlanSaved = func(p inventory.Plan) { publishPlanMoved(ctx, bus, facts, p) }
-		defer func() { checkEvents, inventory.PlanSaved = nil, nil }()
+		inventory.PlanSaved = func(_ *inventory.Inventory, p inventory.Plan) { publishPlanMoved(ctx, bus, facts, p) }
+		defer func() { checkEvents, inventory.PlanSaved = nil, was }()
 		ran = true
 		return f()
 	})
@@ -1265,3 +1267,65 @@ func sayingOnTheBus(ctx context.Context, facts walkFacts, f func() error) error
 	}
 	return err
 }
+
+// sayingWhatAVerbKept is PlanSaved for a process that is not the serving controller: each walk the verb keeps is
+// said as `plan-moved` before the save returns, with the facts of the inventory that kept it, on the bus the verb
+// reaches. It reaches the bus on the first save and never for a verb that keeps no walk. When the bus cannot be
+// reached, a save that started or ended a walk says so on the verb's error output: its mark is kept and no later
+// save says it, so the router holds what the walk touched until its bound, or not at all for a start. done lets
+// the bus go and takes the hook back.
+func sayingWhatAVerbKept(ctx context.Context) (said func(*inventory.Inventory, inventory.Plan), done func()) {
+	var (
+		mu      sync.Mutex
+		reached bool
+		bus     link.Bus
+		closing func()
+		failed  error
+	)
+	said = func(inv *inventory.Inventory, p inventory.Plan) {
+		mu.Lock()
+		defer mu.Unlock()
+		if !reached {
+			reached = true
+			if handActConn != nil {
+				bus, failed = overNATS(handActConn)
+			} else if js, err := aBus(); err != nil {
+				failed = err
+			} else if bus, failed = overNATS(js.Conn()); failed == nil {
+				closing = js.Close
+			} else {
+				js.Close()
+			}
+		}
+		if bus == nil {
+			switch p.WalkSaid {
+			case inventory.WalkStarted:
+				fmt.Fprintf(os.Stderr, "%s: its start is kept and could NOT be said as plan-moved (%v): the router "+
+					"does not hold what it touches\n", p.ID, failed)
+			case inventory.WalkEnded:
+				fmt.Fprintf(os.Stderr, "%s: its end is kept and could NOT be said as plan-moved (%v): the router holds "+
+					"what it touched until its bound\n", p.ID, failed)
+			}
+			return
+		}
+		publishPlanMoved(ctx, bus, inv, p)
+	}
+	done = func() {
+		mu.Lock()
+		defer mu.Unlock()
+		inventory.PlanSaved = nil
+		if closing != nil {
+			closing()
+		}
+	}
+	return said, done
+}
+
+// overNATS is the bus a connection carries, with its JetStream.
+func overNATS(conn *nats.Conn) (link.Bus, error) {
+	js, err := conn.JetStream()
+	if err != nil {
+		return nil, err
+	}
+	return link.OverNATS{Conn: conn, JS: js}, nil
+}
diff --git a/cmd/mesh-controller/main.go b/cmd/mesh-controller/main.go
index 3e4cebec..7269d761 100644
--- a/cmd/mesh-controller/main.go
+++ b/cmd/mesh-controller/main.go
@@ -63,6 +63,15 @@ func run() error {
 	// 45 §6), so the next controller takes it at once rather than after its age.
 	defer theLease.release()
 
+	// Every walk a verb keeps is said on the bus, whichever verb kept it (novox/hq ADR 0308 decision 1): the save
+	// that starts or ends a walk keeps its mark, and no later save says it again. The serving controller says its
+	// own saves.
+	if args[0] != "serve" {
+		said, done := sayingWhatAVerbKept(ctx)
+		inventory.PlanSaved = said
+		defer done()
+	}
+
 	switch args[0] {
 	case "build":
 		return buildCommand(ctx, args[1:])
diff --git a/cmd/mesh-controller/plan_retry.go b/cmd/mesh-controller/plan_retry.go
index a41acb69..93a3bcdc 100644
--- a/cmd/mesh-controller/plan_retry.go
+++ b/cmd/mesh-controller/plan_retry.go
@@ -251,6 +251,16 @@ func resumed(p *inventory.Plan, why string) {
 	if p.State == inventory.PlanFailed && len(failedIn(*p)) == 0 {
 		p.State = inventory.PlanBuilding
 		p.Note = why
+		goesOnAgain(p)
+	}
+}
+
+// goesOnAgain clears a stop from a walk that walks again: a stop said why the walk ended, and a walk resumed has
+// not ended. Kept, it would end a retried walk that fails again as stopped, not failed (novox/hq ADR 0308
+// decision 1), and keep the search for the merge that brought the failure from running (searchAfterFailures).
+func goesOnAgain(p *inventory.Plan) {
+	if p.Delivery != nil {
+		p.Delivery.Stopped, p.Delivery.StoppedWhy = "", ""
 	}
 }
 
@@ -460,6 +470,7 @@ func retryRollouts(ctx context.Context, open *stores, p *inventory.Plan) (string
 		said = append(said, m+" to "+strings.Join(again, ", "))
 	}
 	p.State = inventory.PlanRolling
+	goesOnAgain(p)
 	p.Note = fmt.Sprintf("tier %d retried by hand; sent %s first again", p.Tier, strings.Join(said, "; "))
 	if err := open.inventory.SavePlan(ctx, p); err != nil {
 		return "", err
@@ -525,6 +536,7 @@ func retryTierWhole(ctx context.Context, open *stores, p *inventory.Plan, again
 	}
 	if p.State == inventory.PlanFailed && len(failedIn(*p)) == 0 {
 		p.State = inventory.PlanBuilding
+		goesOnAgain(p)
 		p.Note = fmt.Sprintf("tier %d retried by hand: %s asked again; %s sent again with the tier", p.Tier,
 			strings.Join(again, ", "), orNone(strings.Join(resent, ", ")))
 	}
diff --git a/cmd/mesh-controller/push.go b/cmd/mesh-controller/push.go
index f550fe03..723eb7bc 100644
--- a/cmd/mesh-controller/push.go
+++ b/cmd/mesh-controller/push.go
@@ -249,7 +249,7 @@ func serve(ctx context.Context) (err error) {
 	// (novox/hq to-be 45 §9).
 	checkEvents = bus
 	// And every walk this controller keeps in a new state, for the delivery it walks (novox/hq ADR 0239).
-	inventory.PlanSaved = func(p inventory.Plan) { sayPlanMoved(ctx, bus, open.inventory, p) }
+	inventory.PlanSaved = func(_ *inventory.Inventory, p inventory.Plan) { sayPlanMoved(ctx, bus, open.inventory, p) }
 	if err := server.Checks(following{open}); err != nil {
 		return err
 	}
diff --git a/cmd/mesh-controller/walk_said_test.go b/cmd/mesh-controller/walk_said_test.go
index a5075508..22ef9a15 100644
--- a/cmd/mesh-controller/walk_said_test.go
+++ b/cmd/mesh-controller/walk_said_test.go
@@ -3,6 +3,7 @@ package main
 import (
 	"context"
 	"encoding/json"
+	"os"
 	"reflect"
 	"testing"
 	"time"
@@ -389,3 +390,125 @@ func TestABacklogReleasedByAPersonIsSaidStarted(t *testing.T) {
 		t.Fatalf("the release's start: %v", started)
 	}
 }
+
+// asTyped runs a verb as the controller's command line runs it, through run, as a person's terminal would.
+func asTyped(t *testing.T, args ...string) error {
+	t.Helper()
+	was := os.Args
+	os.Args = append([]string{"mesh-controller"}, args...)
+	t.Cleanup(func() { os.Args = was })
+	err := run()
+	// run gives back the lease as the process would end; the test's process goes on, and takes it again.
+	theLease.mu.Lock()
+	theLease.held, theLease.kv, theLease.noBus = nil, nil, false
+	theLease.mu.Unlock()
+	return err
+}
+
+// aStartedWalkAsking keeps a live walk, said started, whose first tier asked a as build.
+func aStartedWalkAsking(t *testing.T, open *stores, id, build string, asked time.Time) inventory.Plan {
+	t.Helper()
+	walk := inventory.Plan{ID: id, Repository: "novox/a", Branch: "main", Commit: "c0ffee", Created: asked,
+		State: inventory.PlanBuilding, Tiers: [][]string{{"a"}, {"b"}},
+		Modules: map[string]*inventory.PlanModule{"a": {State: "asked", AskedAt: &asked, Build: build}},
+		Times:   &inventory.PlanTimes{Cut: &asked, Started: &asked, Class: inventory.ClassLeaf}}
+	if err := open.inventory.SavePlan(t.Context(), &walk); err != nil {
+		t.Fatal(err)
+	}
+	return walk
+}
+
+// Live, with the store and a bus: `cancel <build>` and `clear` fail the walk that asked the build, and the verb
+// says its end, failed (novox/hq ADR 0308 decision 1, review 21 on mesh-controller#247).
+func TestAWalkEndedByCancelOrClearIsSaidEnded(t *testing.T) {
+	_, ask := aBuildQueue(t)
+	open := aMesh(t)
+	next := planMovedHeard(t)
+	twoTiers(t, open)
+	for _, verb := range [][]string{{"cancel"}, {"clear"}} {
+		id := link.NewBuildID(time.Now())
+		ask(id, "https://forge.example/novox/a.git")
+		asked, _ := link.BuildAskedAt(id)
+		walk := aStartedWalkAsking(t, open, "plan-308-"+verb[0], id, asked)
+		args := verb
+		if verb[0] == "cancel" {
+			args = append(args, id)
+		}
+		if err := asTyped(t, args...); err != nil {
+			t.Fatal(err)
+		}
+		ended := next(inventory.WalkEnded)
+		if ended["walk"] != walk.ID || ended["outcome"] != inventory.WalkFailed {
+			t.Fatalf("%s: the end is %v", verb[0], ended)
+		}
+		// Ended, and so the next walk may be cut on the same repository.
+		p, _ := open.inventory.PlanByID(t.Context(), walk.ID)
+		if p.State != inventory.PlanFailed {
+			t.Fatalf("%s left the walk %s", verb[0], p.State)
+		}
+	}
+}
+
+// Live, with the store and a bus: `rebuild <module>` joining a failed walk sets it building again, and the verb
+// says its start (novox/hq ADR 0308 decision 1, review 21 on mesh-controller#247).
+func TestAWalkRestartedByARebuildIsSaidStarted(t *testing.T) {
+	open := aMesh(t)
+	asksRecorded(t)
+	next := planMovedHeard(t)
+	twoTiers(t, open)
+	before := time.Now().UTC().Add(-time.Hour)
+	ended := before.Add(time.Minute)
+	failed := inventory.Plan{ID: "plan-308-rebuild", Repository: "novox/a", Branch: "main", Commit: "c0ffee",
+		Created: before, State: inventory.PlanFailed, Tiers: [][]string{{"a"}, {"b"}},
+		Modules: map[string]*inventory.PlanModule{"a": {State: "failed", AskedAt: &before, Build: "build-1",
+			Why: link.CancelledByHand}},
+		Times: &inventory.PlanTimes{Cut: &before, Started: &before, Ended: &ended, Class: inventory.ClassLeaf}}
+	if err := open.inventory.SavePlan(t.Context(), &failed); err != nil {
+		t.Fatal(err)
+	}
+	if err := asTyped(t, "rebuild", "a"); err != nil {
+		t.Fatal(err)
+	}
+	if started := next(inventory.WalkStarted); started["walk"] != failed.ID {
+		t.Fatalf("the rebuilt walk's start: %v", started)
+	}
+}
+
+// Live, with the store: a walk a person stopped and then retried, by `plans retry` or by `rebuild`, walks again
+// without the stop, so when it fails again it ends failed, not stopped, and the search for the merge that
+// brought the failure is not kept from it (novox/hq ADR 0308 decision 1, review 21 on mesh-controller#247).
+func TestAWalkStoppedByHandAndRetriedEndsFailedWhenItFailsAgain(t *testing.T) {
+	open := aMesh(t)
+	ctx := t.Context()
+	asksRecorded(t)
+	twoTiers(t, open)
+	for _, again := range [][]string{{"plans", "retry"}, {"rebuild", "a"}} {
+		before := time.Now().UTC().Add(-time.Hour)
+		walk := aStartedWalkAsking(t, open, "plan-308-again-"+again[0], "build-1", before)
+		if err := asTyped(t, "plans", "stop", walk.ID, "--why", "a test"); err != nil {
+			t.Fatal(err)
+		}
+		// The build asked before the stop fails after it.
+		p, _ := open.inventory.PlanByID(ctx, walk.ID)
+		p.Modules["a"].State, p.Modules["a"].Why = "failed", "it broke"
+		if err := open.inventory.SavePlan(ctx, &p); err != nil {
+			t.Fatal(err)
+		}
+		args := again
+		if again[0] == "plans" {
+			args = append(append([]string(nil), again...), walk.ID)
+		}
+		if err := asTyped(t, args...); err != nil {
+			t.Fatal(err)
+		}
+		p, _ = open.inventory.PlanByID(ctx, walk.ID)
+		if p.State != inventory.PlanBuilding || (p.Delivery != nil && p.Delivery.Stopped != "") {
+			t.Fatalf("%s: the walk is %s and keeps its stop: %+v", again[0], p.State, p.Delivery)
+		}
+		asking, _ := link.BuildAskedAt(p.Modules["a"].Build)
+		planBuilt(ctx, open, "a", "c0ffee", "it broke again", asking, p.Modules["a"].Build)
+		if p, _ = open.inventory.PlanByID(ctx, walk.ID); p.State != inventory.PlanFailed || p.Outcome() != inventory.WalkFailed {
+			t.Fatalf("%s: failing again, the walk is %s and ends %s", again[0], p.State, p.Outcome())
+		}
+	}
+}
diff --git a/internal/inventory/plans.go b/internal/inventory/plans.go
index a0ec1bf8..fa7f3231 100644
--- a/internal/inventory/plans.go
+++ b/internal/inventory/plans.go
@@ -244,10 +244,12 @@ func (p Plan) Waiting() bool {
 	return p.Delivery != nil && p.Delivery.Awaits != "" && p.Delivery.Go == nil
 }
 
-// PlanSaved is told every plan this process kept, after it is kept (novox/hq ADR 0239): the serving
-// controller says it on the bus as `plan-moved`. Nil in a command, which says nothing; whoever follows a
-// walk also asks for it, so a save made by a command is found by comparison.
-var PlanSaved func(Plan)
+// PlanSaved is told every plan this process kept, after it is kept, with the inventory that kept it (novox/hq
+// ADR 0239): the serving controller says it on the bus as `plan-moved`, and so does a command (the controller's
+// run installs it for every verb, novox/hq ADR 0308 decision 1), so the save that starts or ends a walk is said
+// whichever process made it. Nil says nothing; whoever follows a walk also asks for it, and finds an unsaid save
+// by comparison.
+var PlanSaved func(*Inventory, Plan)
 
 // ErrPlanMoved is a save against a plan written by somebody else since it was read.
 var ErrPlanMoved = errors.New("the plan was written by somebody else since it was read")
@@ -519,7 +521,7 @@ func (i *Inventory) SavePlansMoving(ctx context.Context, plans []*Plan, moves []
 			p.Epoch = 0
 		}
 		if PlanSaved != nil {
-			PlanSaved(*p)
+			PlanSaved(i, *p)
 		}
 	}
 	return nil
diff --git a/internal/inventory/walksaid_test.go b/internal/inventory/walksaid_test.go
index 98fa04b6..69cf2e5e 100644
--- a/internal/inventory/walksaid_test.go
+++ b/internal/inventory/walksaid_test.go
@@ -96,7 +96,7 @@ func TestAWalksStartIsKeptAndARefusedSaveLeavesItUnsaid(t *testing.T) {
 		Times: &PlanTimes{Cut: &cut, Class: ClassLeaf}}
 	var said []string
 	was := PlanSaved
-	PlanSaved = func(p Plan) { said = append(said, p.WalkSaid) }
+	PlanSaved = func(_ *Inventory, p Plan) { said = append(said, p.WalkSaid) }
 	t.Cleanup(func() { PlanSaved = was })
 	if err := inv.SavePlan(ctx, &p); err != nil {
 		t.Fatal(err)
diff --git a/testdata/store-tests b/testdata/store-tests
index 8b270fb1..d60bca8d 100644
--- a/testdata/store-tests
+++ b/testdata/store-tests
@@ -19,3 +19,6 @@
 ./cmd/mesh-controller TestAWalkStoppedOrClosedByAPersonIsSaidEndedStopped
 ./cmd/mesh-controller TestAWalkRetriedByAPersonIsSaidStartedAgain
 ./cmd/mesh-controller TestABacklogReleasedByAPersonIsSaidStarted
+./cmd/mesh-controller TestAWalkEndedByCancelOrClearIsSaidEnded
+./cmd/mesh-controller TestAWalkRestartedByARebuildIsSaidStarted
+./cmd/mesh-controller TestAWalkStoppedByHandAndRetriedEndsFailedWhenItFailsAgain