diff --git a/cmd/mesh-controller/nodes.go b/cmd/mesh-controller/nodes.go
index 04a38e4..ec08a4b 100644
--- a/cmd/mesh-controller/nodes.go
+++ b/cmd/mesh-controller/nodes.go
@@ -386,8 +386,12 @@ func brokerCommand(ctx context.Context, args []string) error {
 	if len(args) > 0 && args[0] == "accounts" {
 		return busAccounts(ctx, args[1:])
 	}
+	if len(args) > 0 && args[0] == "consumer-reset" {
+		return consumerReset(args[1:])
+	}
 	if len(args) == 0 || args[0] != "show" {
-		return errors.New("broker show | broker certificate [--check] --into <directory> | broker accounts --into <file>")
+		return errors.New("broker show | broker certificate [--check] --into <directory> | broker accounts --into <file> | " +
+			"broker consumer-reset <stream> <consumer>")
 	}
 	known, err := broker.FromEnvironment()
 	if errors.Is(err, broker.ErrNotConfigured) {
@@ -407,6 +411,34 @@ func brokerCommand(ctx context.Context, args []string) error {
 	return nil
 }
 
+// consumerReset re-makes one consumer on a stream that keeps history to start from now (novox/hq issue
+// 244): the way out of a consumer replaying a week of announcements, said rather than done by hand. A
+// person's act — what was pending is dropped — so it is a command, and nothing calls it on its own.
+func consumerReset(args []string) error {
+	if len(args) != 2 {
+		return errors.New("broker consumer-reset <stream> <consumer>, e.g. broker consumer-reset EVENTS controller")
+	}
+	address, err := broker.BusAddress()
+	if err != nil {
+		return err
+	}
+	js, err := broker.Dial(address)
+	if err != nil {
+		return fmt.Errorf("cannot reach the bus: %w", err)
+	}
+	defer js.Close()
+	before, after, err := js.ResetConsumer(args[0], args[1])
+	if err != nil {
+		return err
+	}
+	fmt.Printf("consumer %s on %s re-made to deliver from now\n", args[1], args[0])
+	fmt.Printf("  before: delivers %s, delivered to %d, acknowledged to %d, %d pending, %d unacknowledged\n",
+		before.DeliverPolicy, before.Delivered, before.AckFloor, before.Pending, before.AckPending)
+	fmt.Printf("  after:  delivers %s, %d pending; what was pending is dropped. A holder bound to it may need its "+
+		"process restarted to bind again\n", after.DeliverPolicy, after.Pending)
+	return nil
+}
+
 // heardFrom says when a node was last heard from, in a form somebody can act on.
 //
 // "never" and "an hour ago" are different answers and are kept different. A node that has never
diff --git a/internal/broker/consumer_from_now_test.go b/internal/broker/consumer_from_now_test.go
new file mode 100644
index 0000000..94508f5
--- /dev/null
+++ b/internal/broker/consumer_from_now_test.go
@@ -0,0 +1,91 @@
+package broker
+
+import (
+	"fmt"
+	"os"
+	"testing"
+	"time"
+
+	"github.com/nats-io/nats.go"
+)
+
+// A consumer that reacts to announcements, made on a stream that keeps a week of them, starts from now:
+// made from the start it replays every merge and build of that week (novox/hq issue 244). And a reset
+// re-makes a stuck one from now, its configuration otherwise kept, and refuses a work queue.
+//
+//	docker run -d --rm --name t -p 14231:4222 nats:2.10-alpine -js
+//	MESH_TEST_NATS=nats://127.0.0.1:14231 go test ./internal/broker/ -run TestAConsumerMadeFromNow
+func TestAConsumerMadeFromNowNeverReplaysTheStreamsHistory(t *testing.T) {
+	url := os.Getenv("MESH_TEST_NATS")
+	if url == "" {
+		t.Skip("MESH_TEST_NATS unset")
+	}
+	js, err := Dial(url)
+	if err != nil {
+		t.Fatal(err)
+	}
+	defer js.Close()
+	const stream = "HISTORY_TEST"
+	_ = js.js.DeleteStream(stream)
+	if _, err := js.js.AddStream(&nats.StreamConfig{Name: stream, Subjects: []string{"history.>"}, Storage: nats.MemoryStorage}); err != nil {
+		t.Fatal(err)
+	}
+	defer func() { _ = js.js.DeleteStream(stream) }()
+	for i := 0; i < 5; i++ {
+		if _, err := js.js.Publish("history.merged", []byte(fmt.Sprint(i))); err != nil {
+			t.Fatal(err)
+		}
+	}
+
+	fresh := Consumer{Name: "fresh", Stream: stream, Filters: []string{"history.merged"}, Push: true,
+		AckWaitSeconds: 30, MaxDeliver: 5, MaxAckPending: 1, FromNow: true}
+	if err := js.EnsureConsumer(fresh); err != nil {
+		t.Fatal(err)
+	}
+	info, _ := js.js.ConsumerInfo(stream, "fresh")
+	if info.NumPending != 0 || info.Config.DeliverPolicy != nats.DeliverNewPolicy {
+		t.Fatalf("a consumer made from now holds %d of the stream's past (policy %v)", info.NumPending, info.Config.DeliverPolicy)
+	}
+	_, _ = js.js.Publish("history.merged", []byte("new"))
+	time.Sleep(100 * time.Millisecond)
+	if info, _ = js.js.ConsumerInfo(stream, "fresh"); info.NumPending != 1 {
+		t.Fatalf("a new announcement is not pending: %d", info.NumPending)
+	}
+	// Asserted again, it keeps where it is.
+	if err := js.EnsureConsumer(fresh); err != nil {
+		t.Fatal(err)
+	}
+
+	// One made from the start, as the server's default makes it, and stuck behind its history.
+	old := fresh
+	old.Name, old.FromNow = "old", false
+	if err := js.EnsureConsumer(old); err != nil {
+		t.Fatal(err)
+	}
+	if info, _ = js.js.ConsumerInfo(stream, "old"); info.NumPending != 6 {
+		t.Fatalf("the default should replay all six: %d", info.NumPending)
+	}
+	before, after, err := js.ResetConsumer(stream, "old")
+	if err != nil {
+		t.Fatal(err)
+	}
+	info, _ = js.js.ConsumerInfo(stream, "old")
+	if before.Pending != 6 || after.Pending != 0 || info.Config.MaxAckPending != 1 || info.Config.MaxDeliver != 5 ||
+		info.Config.AckWait != 30*time.Second || info.Config.DeliverSubject == "" {
+		t.Fatalf("before %+v after %+v config %+v", before, after, info.Config)
+	}
+
+	// Never a work queue: what is pending there is work.
+	const queue = "QUEUE_TEST"
+	_ = js.js.DeleteStream(queue)
+	if _, err := js.js.AddStream(&nats.StreamConfig{Name: queue, Subjects: []string{"queue.>"}, Retention: nats.WorkQueuePolicy, Storage: nats.MemoryStorage}); err != nil {
+		t.Fatal(err)
+	}
+	defer func() { _ = js.js.DeleteStream(queue) }()
+	if _, err := js.js.AddConsumer(queue, &nats.ConsumerConfig{Durable: "w", AckPolicy: nats.AckExplicitPolicy}); err != nil {
+		t.Fatal(err)
+	}
+	if _, _, err := js.ResetConsumer(queue, "w"); err == nil {
+		t.Fatal("a work queue's consumer was reset")
+	}
+}
diff --git a/internal/broker/derived.go b/internal/broker/derived.go
index e83d662..7a96be6 100644
--- a/internal/broker/derived.go
+++ b/internal/broker/derived.go
@@ -47,7 +47,13 @@ type Consumer struct {
 	// and a merge that came back rebuilt what it had just built, five times over on 2026-09-30.
 	// With one outstanding, the server holds the rest, and the heartbeat is keeping the message.
 	MaxAckPending int
-	Why           string
+	// FromNow makes a consumer that does not exist yet start at the stream's end rather than its
+	// beginning (novox/hq issue 244). For a consumer that reacts to announcements — a merge, a build's
+	// outcome — on a stream that keeps a week of them: the server's default, everything the stream
+	// holds, replays every merge and every build of that week as if it had just happened. A consumer
+	// that exists keeps where it is, whatever this says; only its making is decided here.
+	FromNow bool
+	Why     string
 }
 
 // seatStreamName is the stream holding a seat's inbound work. Named after the seat rather than
diff --git a/internal/broker/jetstream.go b/internal/broker/jetstream.go
index 71a50e2..4c5680e 100644
--- a/internal/broker/jetstream.go
+++ b/internal/broker/jetstream.go
@@ -308,6 +308,9 @@ func (j *JetStream) EnsureConsumer(c Consumer) error {
 		}
 		return nil
 	case errors.Is(err, nats.ErrConsumerNotFound):
+		if c.FromNow {
+			want.DeliverPolicy = nats.DeliverNewPolicy
+		}
 		if _, err := j.js.AddConsumer(c.Stream, want); err != nil {
 			return fmt.Errorf("creating consumer %s on %s: %w", c.Name, c.Stream, err)
 		}
@@ -317,6 +320,51 @@ func (j *JetStream) EnsureConsumer(c Consumer) error {
 	}
 }
 
+// ConsumerState is what a reset says about a consumer, before and after.
+type ConsumerState struct {
+	DeliverPolicy string
+	Delivered     uint64
+	AckFloor      uint64
+	Pending       uint64
+	AckPending    int
+}
+
+func stateOf(info *nats.ConsumerInfo) ConsumerState {
+	policy, _ := info.Config.DeliverPolicy.MarshalJSON()
+	return ConsumerState{DeliverPolicy: strings.Trim(string(policy), `"`), Delivered: info.Delivered.Stream,
+		AckFloor: info.AckFloor.Stream, Pending: info.NumPending, AckPending: info.NumAckPending}
+}
+
+// ResetConsumer re-makes a consumer to start from now, its configuration otherwise unchanged (novox/hq
+// issue 244): what it had not yet delivered or acknowledged is dropped, which is the point — on a stream
+// that keeps history, a consumer replaying a week of announcements does nothing anyone wants. Refused on
+// a work queue, where what is pending is work nobody else will do.
+func (j *JetStream) ResetConsumer(stream, name string) (before, after ConsumerState, err error) {
+	info, err := j.js.StreamInfo(stream)
+	if err != nil {
+		return before, after, fmt.Errorf("asking about stream %s: %w", stream, err)
+	}
+	if info.Config.Retention == nats.WorkQueuePolicy {
+		return before, after, fmt.Errorf("%s is a work queue: what its consumer has pending is work, and a reset would drop it", stream)
+	}
+	have, err := j.js.ConsumerInfo(stream, name)
+	if err != nil {
+		return before, after, fmt.Errorf("asking about consumer %s on %s: %w", name, stream, err)
+	}
+	before = stateOf(have)
+	want := have.Config
+	want.DeliverPolicy = nats.DeliverNewPolicy
+	want.OptStartSeq, want.OptStartTime = 0, nil
+	if err := j.js.DeleteConsumer(stream, name); err != nil {
+		return before, after, fmt.Errorf("removing consumer %s on %s: %w", name, stream, err)
+	}
+	made, err := j.js.AddConsumer(stream, &want)
+	if err != nil {
+		return before, after, fmt.Errorf("re-making consumer %s on %s — it is gone until the controller asserts it at its next start: %w", name, stream, err)
+	}
+	return before, stateOf(made), nil
+}
+
 func retentionOf(r Retention) nats.RetentionPolicy {
 	switch r {
 	case RetentionWorkQueue:
diff --git a/internal/broker/streams.go b/internal/broker/streams.go
index 526cd65..87a32fa 100644
--- a/internal/broker/streams.go
+++ b/internal/broker/streams.go
@@ -270,6 +270,7 @@ func MeshConsumers() []Consumer {
 			// announcement handed over behind it must wait on the server, not time out on the
 			// client and come back to be acted on again.
 			MaxAckPending: 1,
+			FromNow:       true,
 			Why: "the two events the mesh's own controller reacts to, one at a time; after " +
 				"max-deliver it dead-letters, because an announcement it cannot act on will not " +
 				"become actionable",