diff --git a/cmd/mesh-controller/addresses_test.go b/cmd/mesh-controller/addresses_test.go
index 64cd9389..a4025239 100644
--- a/cmd/mesh-controller/addresses_test.go
+++ b/cmd/mesh-controller/addresses_test.go
@@ -385,7 +385,11 @@ func TestAMeshOfOneIsHandedNoNameUntilAResolverAnswersIt(t *testing.T) {
 	register(t, open, catalogue.Manifest{Module: "builder", Version: "1",
 		Requires: []string{catalogue.ArtifactStoreProvision},
 		Resources: []map[string]any{{"id": "server", "type": "container", "name": "mesh-builder",
-			"image": "registry.example/mesh-builder@" + aDigest}}})
+			"image": "registry.example/mesh-builder@" + aDigest},
+			// Where the build agent publishes, as its manifest says it.
+			{"id": "env", "type": "file", "path": "/etc/mesh-builder.env",
+				"content": "MESH_REGISTRY=${bound:" + catalogue.ArtifactStoreProvision + ":at}:${bound:" +
+					catalogue.ArtifactStoreProvision + ":port}\n"}}})
 	if err := open.inventory.RecordBuild(ctx, inventory.Build{
 		ID: "b1", Repository: "r", Module: "mesh-tools", Commit: "abc",
 		Made: []inventory.Artifact{{Name: "build", Kind: "image",
@@ -417,6 +421,20 @@ func TestAMeshOfOneIsHandedNoNameUntilAResolverAnswersIt(t *testing.T) {
 	if got := heldBy(ctx)["mesh-tools/build"]; got != "127.0.0.1:5101/mesh-tools/build@"+aDigest {
 		t.Fatalf("the builder beside the store is handed the base %q", got)
 	}
+	publishesTo := func() string {
+		t.Helper()
+		for _, r := range composed(t, open, "anchor").Resources {
+			if r["path"] == "/etc/mesh-builder.env" {
+				content, _ := r["content"].(string)
+				return content
+			}
+		}
+		t.Fatal("the builder's environment was not composed")
+		return ""
+	}
+	if got := publishesTo(); got != "MESH_REGISTRY=127.0.0.1:5101\n" {
+		t.Fatalf("the builder beside the store publishes to %q, a name nothing answers", got)
+	}
 
 	// A resolver holds the seat: the name is answered, and the store is named by it.
 	if _, err := open.inventory.SeedSeats(ctx, catalogue.DefaultSeats()); err != nil {
@@ -438,4 +456,7 @@ func TestAMeshOfOneIsHandedNoNameUntilAResolverAnswersIt(t *testing.T) {
 	if got := heldBy(ctx)["mesh-tools/build"]; got != "anchor.internal:5101/mesh-tools/build@"+aDigest {
 		t.Fatalf("the builder is handed the base %q", got)
 	}
+	if got := publishesTo(); got != "MESH_REGISTRY=anchor.internal:5101\n" {
+		t.Fatalf("with a resolver, the builder publishes to %q", got)
+	}
 }
diff --git a/cmd/mesh-controller/network.go b/cmd/mesh-controller/network.go
index d0f2c12d..51944230 100644
--- a/cmd/mesh-controller/network.go
+++ b/cmd/mesh-controller/network.go
@@ -728,12 +728,12 @@ func artifactStoreAddress(ctx context.Context, inv *inventory.Inventory,
 		// the seat, a mesh of one keeps reaching its store by loopback, as it did before the network.
 		// A mesh of more than one node is answered as before: loopback is no answer for the others, and
 		// one name for every node is what a mesh of several without a resolver is still put together to.
-		if node == forNode && len(on) == 1 {
-			answered, err := meshNamesAnswered(ctx, inv, shelf)
+		if node == forNode {
+			unanswered, err := aLoneNameNothingAnswers(ctx, inv, shelf, len(on))
 			if err != nil {
 				return "", err
 			}
-			if !answered {
+			if unanswered {
 				return "127.0.0.1:" + port, nil
 			}
 		}
@@ -746,15 +746,21 @@ func artifactStoreAddress(ctx context.Context, inv *inventory.Inventory,
 	return "127.0.0.1:" + port, nil
 }
 
-// meshNamesAnswered is whether something answers the mesh's internal names: a holder of the mesh's
-// resolver seat on the private network (novox/hq ADR 0194, ADR 0223), as a machine's resolver file
-// lists them (replicatedHolders).
-func meshNamesAnswered(ctx context.Context, inv *inventory.Inventory, shelf map[string]catalogue.Manifest) (bool, error) {
+// aLoneNameNothingAnswers is whether the mesh is one node on its private network and nothing answers that
+// node's internal name: no holder of the mesh's resolver seat (novox/hq ADR 0194, ADR 0223), as a machine's
+// resolver file lists them (replicatedHolders). Genesis is exactly that from its network step until a
+// resolver is installed (novox/hq issue 701): the node then reaches what runs on it by loopback, as it did
+// before the network, and is not composed a name no lookup can answer.
+func aLoneNameNothingAnswers(ctx context.Context, inv *inventory.Inventory, shelf map[string]catalogue.Manifest,
+	onNetwork int) (bool, error) {
+	if onNetwork != 1 {
+		return false, nil
+	}
 	holders, err := replicatedHolders(ctx, inv, shelf)
 	if err != nil {
 		return false, err
 	}
-	return len(holders[resolverSeat]) > 0, nil
+	return len(holders[resolverSeat]) == 0, nil
 }
 
 // artifactStoreHolder is whichever node is assigned a module offering the artifact store, on or
diff --git a/cmd/mesh-controller/plan.go b/cmd/mesh-controller/plan.go
index acfb086d..3d11f00d 100644
--- a/cmd/mesh-controller/plan.go
+++ b/cmd/mesh-controller/plan.go
@@ -103,6 +103,19 @@ func planFor(ctx context.Context, open *stores, nodeName string) (catalogue.Reso
 	if err != nil {
 		return catalogue.Resolution{}, nil, err
 	}
+	// **This node's own name, only where something answers it** (novox/hq issue 701). A mesh of one on its
+	// network with no resolver yet is composed as off it: what it binds to on itself is reached by
+	// loopback, as before the network, rather than by a name no lookup on the machine can answer.
+	ownName := onNetwork[nodeName]
+	if ownName != "" {
+		unanswered, err := aLoneNameNothingAnswers(ctx, inv, shelf, len(onNetwork))
+		if err != nil {
+			return catalogue.Resolution{}, nil, err
+		}
+		if unanswered {
+			ownName = ""
+		}
+	}
 
 	// What this mesh can answer with a record rather than a machine, and which record each of
 	// this node's modules was put on. Read across a context boundary by name, which is what
@@ -136,7 +149,7 @@ func planFor(ctx context.Context, open *stores, nodeName string) (catalogue.Reso
 
 	resolved, err := catalogue.Resolve(shelf, assigned,
 		catalogue.Node{Name: nodeName, Site: site, Capabilities: capabilities,
-			At: onNetwork[nodeName], PublicDomain: publicDomain,
+			At: ownName, PublicDomain: publicDomain,
 			Account: who.Account, AccountHome: who.AccountHome,
 			AgentAccount: who.AgentAccount, AgentAccountHome: who.AgentAccountHome}, world)
 	if err != nil {