diff --git a/internal/apply/replace_image_test.go b/internal/apply/replace_image_test.go
index 48ff6a9..99f6b5b 100644
--- a/internal/apply/replace_image_test.go
+++ b/internal/apply/replace_image_test.go
@@ -111,6 +111,16 @@ func TestAReplacementImageIsPresentBeforeTheRunningContainerIsRemoved(t *testing
 	  {"id":"store","type":"container","name":"store","image":"`+pinned+`","env":{"PGDATA":"/data"}}
 	]}`)
 	want := containerSpec(d.Resources[0].(*declaration.Container), inputs{})
+	// The seat and holder a routed image names (ENG-10) are no part of what a container is: another holder is the same spec,
+	// so a declaration composed again for it replaces no container.
+	for _, holder := range []string{"distribution", "elsewhere"} {
+		named := parseTrusted(t, `{"declaration":1,"resources":[
+		  {"id":"store","type":"container","name":"store","image":"`+pinned+`","image-seat":"mesh-artifact-store","image-holder":"`+holder+`","env":{"PGDATA":"/data"}}
+		]}`)
+		if got := containerSpec(named.Resources[0].(*declaration.Container), inputs{}); got != want {
+			t.Errorf("a container naming the holder %s has another spec than one naming none", holder)
+		}
+	}
 	var order []string
 	created := false
 	run := func(ctx context.Context, name string, args ...string) (string, error) {
diff --git a/internal/compose/rendering.go b/internal/compose/rendering.go
index 7aaae27..eb0e47d 100644
--- a/internal/compose/rendering.go
+++ b/internal/compose/rendering.go
@@ -168,6 +168,13 @@ func (c *composer) places(nodeName string, resolved Resolved) (Placed, error) {
 	// Where this machine reaches each mesh seat's holder, for ${seat:<seat>:reach} (novox/hq ADR 0222).
 	if store != "" {
 		r.SeatReach = map[string]string{"mesh-artifact-store": store}
+		// And its holder, from the holdings on record, written beside each image routed through it (design 51, ENG-10).
+		for _, h := range c.in.Holdings {
+			if hs, ok := catalogue.SeatNamed(h.Claim); ok && hs.Name == "mesh-artifact-store" && h.Scope == catalogue.ScopeMesh && h.Module != "" {
+				r.SeatHolder = map[string]string{"mesh-artifact-store": h.Module}
+				break
+			}
+		}
 	}
 	r.Settings = settings
 	r.Given = given
diff --git a/internal/compose/rendering_test.go b/internal/compose/rendering_test.go
index 54b9c71..f8d1448 100644
--- a/internal/compose/rendering_test.go
+++ b/internal/compose/rendering_test.go
@@ -272,6 +272,22 @@ func TestTheArtifactStoreIsReachedOverTheNetworkOrOnLoopbackForItsHolder(t *test
 	if got := placed(t, in, "anchor").Rendering.Built; !got["mesh-sdk"] {
 		t.Errorf("built is %v", got)
 	}
+	// Its holder, from the holdings on record, beside the address (design 51, ENG-10): none on record names none, and a change
+	// of the holder is the rendering's.
+	if got := placed(t, in, "anchor").Rendering.SeatHolder; got != nil {
+		t.Errorf("a store with no holder on record names %v", got)
+	}
+	in.Holdings = []catalogue.Held{{Claim: "mesh-artifact-store", Scope: catalogue.ScopeMesh, Node: "anchor", Module: "artifacts"}}
+	if got := placed(t, in, "laptop").Rendering.SeatHolder["mesh-artifact-store"]; got != "" {
+		t.Errorf("a machine that reaches no store names its holder %q", got)
+	}
+	if got := placed(t, in, "anchor").Rendering.SeatHolder["mesh-artifact-store"]; got != "artifacts" {
+		t.Errorf("the store's holder is %q", got)
+	}
+	in.Holdings[0].Module = "distribution"
+	if got := placed(t, in, "anchor").Rendering.SeatHolder["mesh-artifact-store"]; got != "distribution" {
+		t.Errorf("after the holder changed it is %q", got)
+	}
 }
 
 // A zone a module declares is placed where the mesh put it: settled from that node's settings, at the node's private address, on
diff --git a/internal/compose/resolution/artifacts.go b/internal/compose/resolution/artifacts.go
index 559ac1b..ed10c5d 100644
--- a/internal/compose/resolution/artifacts.go
+++ b/internal/compose/resolution/artifacts.go
@@ -41,6 +41,7 @@ func artifactsInto(resource map[string]any, module string, with mcat.Rendering)
 					module, resource["id"], written, mcat.ArtifactStoreProvision)
 			}
 			resource[key] = mcat.Routed(written, with.ArtifactStore)
+			imageSeatInto(resource, key, with)
 			continue
 		}
 		if with.ArtifactStore == "" {
@@ -59,7 +60,24 @@ func artifactsInto(resource map[string]any, module string, with mcat.Rendering)
 		}
 		if with.Built[repository] {
 			resource[key] = mcat.Routed(recorded, with.ArtifactStore)
+			imageSeatInto(resource, key, with)
 		}
 	}
 	return nil
 }
+
+// artifactSeat is the seat an image is routed through: the artifact store's (the registries' four seats follow as the
+// references name them).
+const artifactSeat = "mesh-artifact-store"
+
+// imageSeatInto writes beside a container's routed image the seat the reference came through and that seat's holder (design 51
+// *distribution's first delivery*, issue 1966 ENG-10), so the node-engine finds by the declaration whom a failed pull waits
+// on, never by a module's name. Neither is part of what a container is: a declaration composed again for a new holder
+// replaces no container. Nothing is written where the holder is not on record, or for a resource that is no container.
+func imageSeatInto(resource map[string]any, key string, with mcat.Rendering) {
+	if key != "image" || resource["type"] != "container" || with.SeatHolder[artifactSeat] == "" {
+		return
+	}
+	resource["image-seat"] = artifactSeat
+	resource["image-holder"] = with.SeatHolder[artifactSeat]
+}
diff --git a/internal/compose/resolution/artifacts_test.go b/internal/compose/resolution/artifacts_test.go
index e9ab076..9cdd471 100644
--- a/internal/compose/resolution/artifacts_test.go
+++ b/internal/compose/resolution/artifacts_test.go
@@ -46,6 +46,29 @@ func TestAnImageTheMeshBuiltIsRoutedThroughTheStoreWhenDeclared(t *testing.T) {
 		t.Errorf("composing wrote the address into the catalogue's copy: %v", got)
 	}
 
+	// The seat the image came through and its holder, beside it (ENG-10); a holder not on record writes neither, a public
+	// image and an archive carry none, and a holder changing changes the declaration but not the container's spec.
+	if got := fileNamed(out, "gitea.server"); got["image-seat"] != nil || got["image-holder"] != nil {
+		t.Errorf("a holder not on record was written: %v %v", got["image-seat"], got["image-holder"])
+	}
+	held := mcat.Rendering{ArtifactStore: "anchor.internal:5101", SeatHolder: map[string]string{"mesh-artifact-store": "distribution"}}
+	held1, err := Declaration(r, held)
+	if err != nil {
+		t.Fatal(err)
+	}
+	if got := fileNamed(held1, "gitea.server"); got["image-seat"] != "mesh-artifact-store" || got["image-holder"] != "distribution" {
+		t.Errorf("the routed image names its seat and holder as %v %v", got["image-seat"], got["image-holder"])
+	}
+	for _, id := range []string{"gitea.config", "gitea.cache"} {
+		if got := fileNamed(held1, id); got["image-seat"] != nil || got["image-holder"] != nil || got["seat"] != nil {
+			t.Errorf("%s names a seat: %v", id, got)
+		}
+	}
+	held.SeatHolder = map[string]string{"mesh-artifact-store": "other-holder"}
+	if held2, err := Declaration(r, held); err != nil || fileNamed(held2, "gitea.server")["image-holder"] != "other-holder" {
+		t.Errorf("a new holder is not written: %v", err)
+	}
+
 	// And the store moves: the same record, another address, without a rebuild.
 	out, err = Declaration(r, mcat.Rendering{ArtifactStore: "laptop.internal:5000"})
 	if err != nil {