diff --git a/internal/bootstrap/registry.go b/internal/bootstrap/registry.go
index 637d9e7..2578473 100644
--- a/internal/bootstrap/registry.go
+++ b/internal/bootstrap/registry.go
@@ -10,7 +10,12 @@ import (
 )
 
 // RegistryModule is the module that provides the mesh's artifact store.
-const RegistryModule = "registry"
+//
+// **Named for the software, not the job.** The job is `artifact-store`, which is the provision this
+// module offers; the software is Distribution, the OCI reference implementation. Calling the module
+// `registry` named neither — and promised that any registry could sit there, which is the false
+// genericity the naming rule forbids (novox/hq ADR 0040).
+const RegistryModule = "distribution"
 
 // registryResource is the id of the resource in that module's manifest that runs the registry.
 // What the container is CALLED is read from the manifest rather than assumed, because the name is
diff --git a/internal/bootstrap/registry_test.go b/internal/bootstrap/registry_test.go
index 52f923d..effae95 100644
--- a/internal/bootstrap/registry_test.go
+++ b/internal/bootstrap/registry_test.go
@@ -35,7 +35,7 @@ func catalogueWith(t *testing.T, module, manifest string) string {
 }
 
 const upstreamRegistryManifest = `{
-  "module": "registry",
+  "module": "distribution",
   "version": "1",
   "provides": [{"name": "artifact-store", "scope": "mesh"}],
   "capabilities": ["container-runtime"],
@@ -137,8 +137,8 @@ func TestARegistryThatAnswersIsAccepted(t *testing.T) {
 	}
 	// Registered, assigned and pushed, through the same three commands a person types.
 	for _, wanted := range []string{
-		"module add /registry-module.json",
-		"assign anchor registry",
+		"module add /distribution-module.json",
+		"assign anchor distribution",
 		"push anchor",
 	} {
 		if !runtime.ran(wanted) {