diff --git a/node-tools/internal/bus/bus.go b/node-tools/internal/bus/bus.go
index 8c50880..dd39bcd 100644
--- a/node-tools/internal/bus/bus.go
+++ b/node-tools/internal/bus/bus.go
@@ -839,7 +839,10 @@ func ConsumerOf(node, module string) string {
 }
 
 // NakDelay is how long an event a handler failed waits before it is offered again: a transient cause
-// gets another attempt, a permanent one exhausts the consumer's max-deliver rather than spinning.
+// gets another attempt, a permanent one exhausts the consumer's max-deliver rather than spinning. The
+// consumer then gives the event up, and the controller keeps it in DEAD_LETTERS until a person delivers
+// it again — under `mesh.again.<consumer>.…`, from which keyOf reads the same key — or drops it
+// (novox/hq issue 330).
 var NakDelay = 5 * time.Second
 
 // ConsumeAs reads a module's durable consumer and hands each event to deliver (novox/hq ADR 0198):
diff --git a/node-tools/internal/bus/bus_test.go b/node-tools/internal/bus/bus_test.go
index a74c066..a44a3e7 100644
--- a/node-tools/internal/bus/bus_test.go
+++ b/node-tools/internal/bus/bus_test.go
@@ -46,3 +46,17 @@ func TestWhatWaitingCannotFixIsFinal(t *testing.T) {
 		}
 	}
 }
+
+// An event given up on and delivered again by the controller arrives under `mesh.again.<consumer>.` and
+// the event's own subject without its `mesh.` (novox/hq issue 330): the handler sees the key it saw the
+// first time, for a module's event and a seat's.
+func TestAnEventDeliveredAgainHasItsOwnKey(t *testing.T) {
+	for original, again := range map[string]string{
+		"mesh.mod.gitea.event.pull.merged":       "mesh.again.ace_sonarr.mod.gitea.event.pull.merged",
+		"mesh.seat.node-build-agent.event.built": "mesh.again.ace_sonarr.seat.node-build-agent.event.built",
+	} {
+		if keyOf(again) != keyOf(original) {
+			t.Errorf("%s reads as %q, the event as %q", again, keyOf(again), keyOf(original))
+		}
+	}
+}
diff --git a/node-tools/src/broker-nats.ts b/node-tools/src/broker-nats.ts
index 8c711ef..155ff64 100644
--- a/node-tools/src/broker-nats.ts
+++ b/node-tools/src/broker-nats.ts
@@ -498,9 +498,9 @@ async function deliver(
   try {
     env = toEnvelope<unknown>(msg);
   } catch {
-    // Unparseable: acknowledge it. Redelivering a message no version of this code can read is
-    // an infinite loop, and the stream's dead-letter is for handlers that fail, not for bytes
-    // that were never an envelope.
+    // Unparseable: terminate it. Redelivering a message no version of this code can read is
+    // an infinite loop, and what the controller keeps of a message given up on (DEAD_LETTERS,
+    // novox/hq issue 330) is for handlers that fail, not for bytes that were never an envelope.
     msg.term();
     return;
   }
@@ -517,8 +517,11 @@ async function deliver(
     msg.ack();
   } catch {
     // Negative-acknowledge with a delay, so a handler failing on a transient cause gets another
-    // attempt, and one failing permanently exhausts max-deliver and dead-letters rather than
-    // spinning. The consumer's limits are the controller's; this only says "not done".
+    // attempt, and one failing permanently exhausts max-deliver rather than spinning: the consumer
+    // gives the event up, and the controller keeps it in DEAD_LETTERS until a person delivers it
+    // again or drops it (novox/hq issue 330). Delivered again, it arrives under
+    // `mesh.again.<consumer>.…`, and keyFromSubject reads the same key from it. The consumer's
+    // limits are the controller's; this only says "not done".
     msg.nak(5_000);
   }
 }